Broadcasts, also called “WhatsApp campaigns” or “WhatsApp newsletters”, are basically bulk send-outs to an audience of your choice. There’s no limit on the number of recipients, and you can segment the recipient list as you wish.
Think about marketing campaigns to launch products, announce events or share holiday promotions. Go to our WhatsApp Vault to get more ideas!
Watch this video or follow the step by step process lines below!
1. Creating broadcasts
To create a broadcast, go to the broadcast panel and click “create broadcast”
2. Selecting your audience
Your next step will be to:
Add a broadcast name
Determine the target audience
An audience segment
A list upload (.csv)
Review the recipient count
You can segment your audience on Hoola fields & Klaviyo properties. Here we’ve segmented the list down from 73 to 12 recipients for better targeting and personalization!
💡 For this broadcast we have kept a simple segment.
2. Creating the campaign
WhatsApp broadcasts need only a message body (& language) to be sent, but you can enrich as you want:
Adding personalization tags (name)
Styling the message (bold / italic)
Adding media (images or videos)
Adding buttons
Click to call phonenumber
Click to copy discount code
Website links
Quick reply buttons
These are quick answers so customers can click to send a response
Adding the campaign message
Let’s say it’s almost Valentine’s Day and I want to share a new promotion 👉
Add image
Add message text
Add a link with button text
From: Valentine’s Day
Preview the campaign
Once I have added all my components, you can preview the campaign on the right to see if it’s actually how you imagined it!
💡 Don’t make your campaign is longer than the phone screen, or the contact has to scroll to read your message (not recommended)
💡 For this campaign we are sending a one-off broadcast. To connect a flow, see @trigger flows
3. Review your broadcast!
Last: review!
Your broadcast will be automatically set to send now, unless you decide to schedule it in the future. Use the date & timepicker to schedule it for a specific time.
For a complete review:
Review the total costs (WhatsApp marketing costs by Meta)
Preview campaign for a contact
Review the segment & number of recipients
When you’re happy, hit the orange button to “Send Now” or in our case “Schedule!”
Then, check your campaign status in the overview:
Great! That was another successful campaign 🙂 Now try it yourself!