As a Konvo user, effectively managing your WhatsApp contacts is essential for maximizing your marketing efforts and enhancing customer engagement. The Audience section in the Konvo app provides you with a comprehensive view of all your contacts, allowing you to monitor their status and preferences easily. Here’s how to navigate this feature and the benefits it offers.
Understanding Your Contacts
In the Audience section, you can categorize your contacts into two main groups:
All Contacts: This includes every contact in your database, regardless of their opt-in preferences.
Marketing Contacts: These are contacts who have explicitly opted in to receive marketing communications via WhatsApp. In many regions, especially within the European Union, regulations require obtaining consent before sending marketing messages. Therefore, it’s best practice to ensure that your customers have opted in for marketing channels.
Create, Search and Filter Contacts
Finding specific contacts or segments is straightforward:
Add Contacts Manually: If you need to create new contacts, you can do so using our CSV template for bulk uploads.
Search for a Contact: Click on the magnifying glass icon and type the customer’s name.
Filter Contacts: Use the filter option to add conditions that help you locate customers quickly.
Accessing Contact Profiles
To view and manage a specific contact's information:
Click on any contact in your Audience list.
Their profile will be displayed on the right side of the screen, where you can edit details such as:
Birthday
Marketing Opt-In Status
Tags (for segmentation)
Custom Variables
Tracking Engagement with Recent Events
To stay updated on your contacts’ interactions:
Click on the flag icon next to a contact's name to view recent events related to that contact. This feature allows you to track engagement and tailor your communications accordingly.
All of this same information can be accessed through the inbox section too.
Benefits of Mastering Your Audience
By effectively managing your audience in Konvo, you gain several advantages:
Improved Customer Engagement: By understanding your audience's preferences and behaviors, you can send more targeted messages that resonate with them.
Enhanced Segmentation: Utilizing tags and custom variables allows for precise segmentation, enabling personalized marketing strategies.
Regulatory Compliance: Ensuring that your marketing contacts have opted in helps maintain compliance with regulations, reducing the risk of penalties.
Data-Driven Decisions: Access to detailed contact profiles and engagement history empowers you to make informed decisions about your marketing strategies.
Now that you’ve mastered the Audience feature in Konvo, you're well-equipped to enhance your customer relationships and drive better results from your marketing efforts.