What are we going to do?
We will incentives the first purchase with a 10% discount and in return we ask you to sign up to our WhatsApp newsletter for the future.
What are we going to achieve?
Improve our opt-in rate (the number of people signing up to our channel) by approximately 2x versus email, due to the added ease of doing the process on WhatsApp. By the same time, we will also be able to increase new sales generated through this flow.
1. How we attract subscribers
The first thing we need to do is to attract our customers to WhatsApp. To do this, there are 2 main tools you can use:
A) Widgets on the homepage.
The widget appears first with a small incentive message for them to click. When they click it opens the whole explanation with a big CTA to encourage them to subscribe.
If they click on the "CLUB WHATSAPP!" button, they go straight to the WhatsApp flow.
If they close it, only the small WhatsApp bubble remains:
B) Klaviyo Pop-Up with WhatsApp for mobile visitors.
Clicking on "I want my discount!" takes them directly to the subscription flow on WhatsApp as well.
On average, the WhatsApp popup achieves higher conversion so we recommend adding it only for mobile devices.
Alternatively, a pop-up can be made with both Email and WhatsApp options for the customer to choose from.
🚨 If you need help editing your Pop-Up, you can visit this step-by-step guide: Website Pop-Ups
2. Create the Flow.
Now the most important part is to create this flow to get the consent of the customers who write to us automatically and lead them to make their purchase.
We divide it into 3 steps:
2.1.) Obtaining marketing consent
The first thing we want to do is to get them to subscribe to our newsletter so that we can contact them again in the future with more promotions and campaigns and give them the discount they have subscribed for in return.
Trigger "Exact Match ".
It is important that the keyword used is the same as the one you put in the previous link in the pop-up. We recommend something short and easy like "LET'S GO".
Subscription Message.
The first message we will send you will be to confirm your subscription to our Club.
Message: Would you like to receive a special gift just for our WhatsApp subscribers? 👇 Click "YES!" now.
Buttons: Yes, please! I don't want the gift
Footer: Type STOP to leave the Club at any time.
🚨 IMPORTANT: Always add an easy way to unsubscribe from the channel so that customers know exactly how to do it and do not block you.
Opt-In node: Confirmation of subscription
If they select "Yes, please!", the first thing we have to do is to mark the opt-in so that this customer will be available in the future for our marketing campaigns.
Simply select the Opt-In node and add it.
Confirmation Message → If you select "Yes, please!”
The message we send confirming that they are subscribed and giving them access to the promotion they are waiting for.
Message: Welcome to the Club! Use the code WA10 on your next order to get a 10% discount! Run it's valid only for 24h!!!
CTA: BUY NOW
Link: Send them to your website, preferably with the code already applied.
Rejection message → If they select "I don't want the gift”
The message we send confirming that they have not subscribed and giving them the option to do so again in the future.
Message: Too bad! If you want to rejoin and get a 10% discount, click LET'S GO down here 👇
Button: VAMOS (or whatever word you use as a trigger).
2.2.) Collecting Contact Information
The welcome flow is the ideal time to collect information from your contacts in order to be able to help them better in the future.
You can add as many questions as you like, although we recommend between 1 and 2 only.
For each question, we follow the same format:
Question, with options via buttons
Collect Answer, adding Tags or Properties after each button.
In this example, we ask the following question:
Message: Now we would like to get to know you better 😊 If you answer just this question we will better understand how to help you. What are you most interested in?
Buttons: Bags Jewellery Clothing
Answers → saved in a property called "Preferred Category".
2.3.) Reminder and goodbye
The last thing you want to do to end your flow is to make sure that your customer remembers the discount you have given them, and that you give them options to talk to you if they need help.
Reminder Message
The message we send reminding you that you have a discount.
Message: Great! Now don't forget to use your discount code WA10 and get 10% off your first purchase 🎉
Goodbye Message
Last message, we want to make sure we give you options. If you need anything, write to us and we'll sort it out.
Message: And if you need help, you write us and we help you personally!