Klaviyo: using variables in segments

Once the Klaviyo App is installed, all your Klaviyo variables are available to segment your customers in both campaigns and flows. Here are some of its main use cases

💡 To understand how the segments work, you can refer to this guide: Segments

1. Filter your Email subscribers (coming soon).

Do you want to be able to filter the contacts who are subscribed to your email so you don't send them the same communication through 2 channels? Or maybe you want to see those who are not yet subscribed, so you can invite them to subscribe?

2. Variables available in Konvo

When you create a segment, both in broadcasts and flows, all the variables available in Klaviyo appear so that you can use them with the rest of the information.

Currently all Klaviyo variables are transferred to Konvo in TEXT format.

Variables with dates (e.g., birthday) or numbers (e.g., age) are currently stored as text, so their use is limited to "equal" or "does not equal":

Text Variables

If you want to use text variables such as "Favorite Pet", you simply have to:

Select the variable,
Select the numerator ("equal", or "does not equal"), and
Type in the exact value you want to use (e.g., "Dog").

🚨 You have to type the value exactly as it appears in Klaviyo. If in Klaviyo the value is "Dog" and you type "dog", it will not detect any result.

How to know the options of a variable in Klaviyo?

Log in to your Klaviyo account > Audience > Profiles
Select a profile that has the variable you want to investigate
Find the variable and select "Edit Value".

Delete the current value and you will see a drop-down list with the available options.

Variables with Dates

It works exactly the same as the previous option.

The only difference is that you have to insert the date in a specific format for Klaviyo to recognize it:

Format: YYYY-MM-DDT23:00:00.000Z
where,
	YYYY = year (e.g., 2024)
	MM = month (e.g., 02)
	DD = day (e.g., 01)
	T23:00:00.000Z = a constant 

E.g., for February 1st, 2024
	2024-02-01T23:00:00.000Z

It would look like:

Variables with Numbers

It works exactly the same as the text option:

Select the variable,
Select the numerator ("equal", or "does not equal"), and
Type the exact value you want to use (e.g., "2").